Some Adwords ads are starting to appear that use phone numbers directly in the ad which is displayed in the adsense ad.
Now, this is a little sneaky and underhanded because it means the owner of the ad can draw in clients with out having to pay the adsense publisher one red cent for the service of building up his website and doing the work to allow the displaying of the ad.
What can the adsense publisher do about sites that display phone numbers in their ad?
Google gives the adsense publisher a tool to sort them out. It is called the Competitive Ad Filter. You'll find it in your adsense setup page. From there, you simply select the Competitive Ad Filter and add the url of the offending site into this list provided and that will ban them from covertly trying to get advertising on your site for free.
And the best way to do this is to fully block their site by entering the domain name without the www part of the address. for example, you would enter www.example.com/deals as simply example.com
Google aussie does it too for their $75 adwords starter kit freebie, but i let that one slide. But the other two that I found today, let's just say you'll not see those businesses advertise on my websites anymore.
I am sure some might say "But these are display ads!" to which i would say "Prove it". There isn't a way to tell at the moment, and as display ads can be as little as 50 cents per 1,000 views, i don't think the lost revenue will be much missed by most. That might explain why some click ads don't convert. But I am certainly not convinced this is true for many of these that are starting to surface.
That'll learn 'em!
Now, this is a little sneaky and underhanded because it means the owner of the ad can draw in clients with out having to pay the adsense publisher one red cent for the service of building up his website and doing the work to allow the displaying of the ad.
What can the adsense publisher do about sites that display phone numbers in their ad?
Google gives the adsense publisher a tool to sort them out. It is called the Competitive Ad Filter. You'll find it in your adsense setup page. From there, you simply select the Competitive Ad Filter and add the url of the offending site into this list provided and that will ban them from covertly trying to get advertising on your site for free.
And the best way to do this is to fully block their site by entering the domain name without the www part of the address. for example, you would enter www.example.com/deals as simply example.com
Google aussie does it too for their $75 adwords starter kit freebie, but i let that one slide. But the other two that I found today, let's just say you'll not see those businesses advertise on my websites anymore.
I am sure some might say "But these are display ads!" to which i would say "Prove it". There isn't a way to tell at the moment, and as display ads can be as little as 50 cents per 1,000 views, i don't think the lost revenue will be much missed by most. That might explain why some click ads don't convert. But I am certainly not convinced this is true for many of these that are starting to surface.
That'll learn 'em!
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